In this activation, we had a party in mind (the 7 Sins Party Fundraiser), so we chose our venues carefully. We decided on 110 Broadway, a standard office building with an interior courtyard, to take on the role of our underworld.

The 7 Sins Party was organized as an elaborate and exciting scavenger hunt, with clues designed to teach San Antonians some history about their city.

We were also able to bring attention to other nearby underutilized spaces, such as a shut-down bowling alley and a basement bar.